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Predictable to Aspirational Enterprise Value: Growth to Goal Model

| March 8, 2021 | By

Utilizing the C&A Way, Growth to Goal Model, methodical growth can launch your business from its current value, surpass a Predictable Value, and achieve your target Aspirational Value.

Baselining current enterprise value allows us to determine the predictable measures we can use as a launchpad for future growth. Committing to improvement in these areas will not only increase your enterprise value, but it will also allow your daily operations to run significantly smoother.

Some business components we key on for predictable growth are seen below:

  • Margin
  • Recurring Revenues
  • Customer Diversification
  • Sales Plan and Process
  • Operations
  • Financial & Operating Reports
  • Senior Management
  • Human Resources
  • Recruiting and Training

Moving through the C&A Way, Growth to Goal Model, we address these predictable growth areas first because they have a definable, positive impact. Enhancing your operation in these areas alone will undoubtedly yield an increased Enterprise Value through increasing profits and cash flow while also reducing overall business risk.

Reaching Aspirational Value with the Growth to Goal Model

Successfully increasing Enterprise Value through Predictable Value drivers allows us to refocus and look at different areas of business improvement. Solid Senior Management and Operational Processes are fundamental. But achieving the Aspirational Value Goals will take a strategic initiative.

Moving into the next phase of value drivers does NOT mean we abandon the predictable growth factors indicated above. Instead, we continue to hone and solidify those critical areas while expanding our view. To reach an Aspirational Value, we often key on business considerations such as:

  • Strategy
  • Product Differentiation
  • Budget and Forecasting
  • Innovation
  • Culture
  • Market Size
  • Customer Satisfaction
  • Marketing

Nearly 80% of all small to medium-sized businesses fail to reach a sale or ownership transaction. At Cunningham & Associates, not only do we want to make sure your business is in the 20% figure that does transact, but we want it to do so at your desired Aspirational Value. 

Following the C&A Way, the Growth to Goal Model is a clearly defined and repeatable roadmap to help you reach those goals. Contact us today at (508) 797-5003 for a consultation.